iAutoUK were in the process of preparing their company to be franchised in the UK. Initially known as Independent Automotive UK, they had a thriving business but their branding and advertising were very basic and needed a little attention.
We worked with the iAutoUK team to develop the brand, renaming the business in the process and creating a strong visual identity that could be replicated at new garages and start to establish the chain as a major player in Servicing and repair.
Initially we rolled out he branding to their head office including signage, uniforms, stationery, posters, newspaper advertising, pens, mugs and vehicle wraps.
For their franchise offering we produced their exhibition stand for the Franchise exhibition at the NEC, brochures, leaflets and giveaways and oversaw the build and running of the event.
Four more franchise garages were rolled out in various parts of the country with our support to replicate the brand at the new garage sites and promote the launch and running of the new branches.